Panache Founders

Steve Robinson

President and Founder

Seeing the need for a stable and effective advertising revenue model in the media eco-system, Steve founded Panache in 2006. Always at the forefront of technological solutions, Steve has long been involved in the design and implementation of best-of-breed technology to address the business problems faced by many Fortune® 500 companies and government agencies.

In 1995, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software for clients. Steve served as the technical lead on many of Panther's leading-edge development projects, and his work in component object modeling and disparate systems connectivity has been published in numerous periodicals. Prior to founding Panache, Steve and Panther’s primary focus were targeted advertising avail creation and ad insertion into television.

Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.

Alex Krassel

Chief Technology Officer and Founder

Alex brings over 18 years of software development experience to the Panache team. As CTO for Panther software, Alex led development projects for Motorola, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. In his previous work with companies like Quotron Systems/Reuters, Chiron, and CCH Computax, Alex has developed high-performance transaction applications and disparate distributed systems. Alex has extensive experience in a variety of environments including set-top box technologies, operating systems, and compilers, as well as an extensive background in television technology.

Alex received his Masters degree in Computer Science from Vilnius State University in Lithuania.