Our Custom Portfolio
Panache's Media Services team works with publishers and advertisers to create custom and new-to-market ad experiences. These examples were developed for customers exclusively or in support of key advertising verticals.
Combine our basic catalog units into packages or work with us to define new format concepts for your premium portfolio or brand campaign. To get started, contact us.
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Microsite - Horizontal
Client:
Use this rich overlay format to tell a story that drives consideration and purchase intent for complex or long-consideration products. Includes pre-roll, custom call to action, plus up to 9 additional branded videos.
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Media Playlist - Branded
Client: All
Engage voters and raise awareness for your campaign or issue with opt-in video. This persistent lower third can be packaged with a bumper pre-roll or sponsorship slate to feature longer clips, photos, or key media. Available to all customers.
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Media Playlist - Branded
Client: All
Engage voters and raise awareness for your campaign or issue with opt-in video. This persistent lower third can be packaged with a bumper pre-roll or sponsorship slate to feature longer clips, photos, or key media. Available to all customers.
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Vote Builder
Client: All
Activate voters with opt-in engagement choices for awareness, discovery, and targeted communications. Designed to drive key digital campaign goals for your candidate or issue. Available to all customers.
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Lead Accelerator
Client:
Built to accelerate engagement and conversion, this preroll + companion + overlay package features live advertiser data feeds and converts viewer engagement into qualified leads. (Note: market data is not current.)
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Lightbox
Client:
Putting the focus on the advertiser''s creative, a video roll with optional interactive overlay elements. Leverages existing video and rich media ad assets. Great for scaled buys.
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Social Offers
Client:
Extend social media programs and fan bases by integrating social with video. Custom overlays can include codes, coupons, special access, polls, and contests that link back to any social media platform, including Twitter and Facebook.
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Super Lightbox HD
Client:
A theater-like HD video experience that immerses the viewer in great creative. Can be customized with floating interactive overlay elements and scaled across sites.
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Top Shelf Bundle
Client:
A fresh alternative to pre-roll, designed to reduce abandons on clips, news, and sports content. Engage viewers with 5-second slate, top banner, and opt-in ad roll during content playback.
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Wallpaper
Client:
A hard-working ad with many variations, Wallpaper can be activated on pause, combined with a pre-roll, or left on-screen for persistent brand exposure. Customize with interactive features like social sharing. Great for sponsorships.
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Triple Bonus Roll
Client:
Create a brand-new ad slot in clip content with a bonus ad roll. A 5-second slate with optional voiceover transitions to a lower 3rd call-to-action banner, which dissolves into a less intrusive ad bug that initiates ad roll on opt-in click.
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Expandable Microsite
Client: All
Creating more real estate, this expandable microsite unit transitions from a bumper pre-roll to three opt-in engagement experiences, which can include video, photos, games, or product interaction. Available to all customers.
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Microsite - Horizontal
Client: MSNBC
MSNBC and P&G used this format for the Oral B Power Brush to engage viewers with testimonials, extend brand exposure, and assess purchase intent conversion.
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Animated Bug
Client:
Create valuable opt-in views and reduce abandons with a branded, interactive bug. Customize the experience with full-screen video, in-player video, or an interactive slate. Great for clip content and scaled buys.
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Click Roll
Client:
Drive campaign conversions with clickable overlays. For advertisers who want site traffic, add current marketing offers as a timely call to action. Can be used pre-, mid-, or post-roll; ideal for short-form and clips.
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Lower 3rd Interactive
Client:
Create valuable opt-in views with a persistent lower third overlay banner. Upon click, a custom rich media slate overlays the player. Use as a bonus impression in an ad package or to reduce abandons in short-form and clips.
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Lower 3rd Video
Client:
Create guaranteed impressions with a persistent, branded lower third overlay banner. A click initiates a valuable opt-in ad roll. Ideal for reducing abandons in short-form and clip content or adding more value to branded content.
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Pause Slate
Client:
Make a pause more valuable. Initiated by playback pause, display a large branded slate or customized interactive experience with videos, social media, or games. Use to increase inventory or to reward sponsors with a bonus impression.