Los Angeles – January 5, 2009 – Panache, the ad-insertion platform for major media and entertainment companies, today announced that Yahoo!, Inc. renewed its terms to include a multi-year licensing agreement. 

Panache’s ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™,is used throughout Yahoo!’s properties worldwide.  Yahoo! has licensed the Panache technology for multiple countries, including the United States, the United Kingdom, France, Spain, Germany, Australia, and Italy. 

Panache’s enterprise solution is now supporting over 15 major publishers worldwide to productize their business, dynamically create ad avails, and provide in-stream ad insertion into a wide array of premium video content.  Media and entertainment companies with multi-channel in-house ad sales need straightforward solutions that promote profitability from their online video operations.  Panache’s open platform provides major networks the infrastructure to create unlimited ad avails, support both live and on-demand video ad insertion, report on video and advertising and drive greater efficiencies for ad operations, ad sales and technology groups.

“Yahoo! has certainly become one of the leading online video publishers of premium content, “said Steve Robinson, president of Panache. “We’re excited that Yahoo! not only selected Panache as its platform of choice to insert advertising into videos across its properties in 2007, but has now officially renewed the relationship for multiple years to come.” Yahoo! will continue to use Panache’s ad insertion technology to create avails and take advantage of its extensive reporting capabilities built specifically to serve major publishers.

Panache’s Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue.

Panache’s proprietary Media Mapping technology orchestrates ad insertion into any number or combination of avails. Dynamic and easily changeable, this technology ensures that every ad insertion, including the video’s entire ad experience, occurs exactly as planned.

For more information, please visit: www.panachetech.com.

About Panache
Panache is an ad insertion platform providing media and entertainment companies with the infrastructure to increase revenue from their video business. Publishers can create more ad avails for long-form, short-form, HD, on-demand streams and live events – all with the same toolset and no interruption to existing workflows. With Panache, publishers have complete control over their in-video advertising regardless of distribution model, enabling syndication and precise reporting that follows their campaigns anywhere.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

Press Contact:

Panache Erin Kapczynski (818) 986-6033 eKapczynski@panachetech.com

 

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