TVO Partners with Panache to Prompt Interactive Viewer Engagement with TVO Content Across Multiple Web Properties
Toronto and Los Angeles, April 6, 2009 – TVO, Ontario's public educational media organization, and Panache, the ad-insertion platform for major media and entertainment companies, today announced a partnership to integrate the Panache platform and services with TVO’s online content to provide an engaging and interactive experience for viewers. TVO’s dynamically enhanced programming will be available on TVO’s own sites, TVO.org, TVOParents.com and TVOKids.com, which use video solutions based on the Adobe® Flash® Platform.
“TVO is always looking for innovative ways for our audiences to engage with our educational content online,” said Lisa de Wilde, TVO’s chief executive officer. “And Panache provided us with the platform and services to ensure a complete solution, enabling us to deliver a layered content experience and a new level of interactivity with our Web games and video.”
Panache is an infrastructure solution for major publishers, aligning technology groups with other teams within an organization to facilitate and speed up deployment, for either interactive content enhancements, such as with TVO, or for advertising. Panache offers pre-built or custom formats that are effective for ads and can also be used for games, cross-promotion and content-enhancement. TVO will be leveraging custom video units to enhance and extend viewers’ experience with TVO’s informational and educational online programming.
“TVO’s desire to reach a global audience with its enriching educational programs brought them to Adobe’s online video solutions,” said Ashley Still, group product manager for Flash Media Solutions at Adobe Systems Incorporated. “By using the Adobe Flash Platform, TVO and Panache are enabling audiences to interact with their favorite content in exciting new ways.”
“Networks continue to look for ways to personalize, monetize and expand the reach of digital video content on the Web. TVO’s thought-provoking programming is an ideal candidate for Panache’s customizable content enhancement, ad-insertion software and services,” said Steve Robinson, Panache’s president. “We look forward to working with TVO to extend their engagement to international audiences through dynamically interactive content and monetization of online video assets—a Panache strength—in the future.”
About Panache
Panache is an ad-insertion platform providing media and entertainment companies with the infrastructure to increase revenue from their video business. Publishers can create more ad avails for long-form, short-form, HD, on-demand streams and live events – all with the same toolset and no interruption to existing workflows. With Panache, publishers have complete control over their in-video advertising regardless of distribution model, enabling syndication and precise reporting that follows their campaigns anywhere.
Founded in 2006, Panache is a privately held company headquartered in Los Angeles.
About TVO
TVO is Ontario's public educational media organization and a trusted source of interactive
educational content that informs, inspires and stimulates curiosity and thought. TVO's vision
is to empower people to be engaged citizens of Ontario through educational media. For more
information, visit tvo.org.
# # #
Go Back to Press Index
