Panache Unveils "Ad Flow" Tool for Streamlined Fulfillment

Online video ad management platform Panache is unveiling a new workflow software suite this morning that addresses operational bottlenecks. The AdFlow solution streamlines the video ad development, approval and testing process allowing publishers, advertisers and agency people to log on to an integrated media map that tracks the progress of a campaign. "Pure process time is killing everyone in terms of profitability," said new Panache EVP Cheryl Kellond. "Operational can eat up 25%-40% of a campaign's overall revenue; we want to get that down to 3-4% - along the lines of a TV campaign." So far MTV Networks has signed on to use the system.