Custom Ad Units

Panache supports an unlimited range of creative possibilities for in-video advertising. Panache's powerful and flexible toolset can easily accommodate completely customized ad units, standard ad units embedded within custom layouts, or content-enhancing interactive experiences to any video.

 

NBC’s The Office
The interactive rich-media application in this example contains video clips for advertising and cross-promotional purposes. For advertisers, viewers can access your video commercial throughout the entire show. For networks hosting the video, you can remind viewers of upcoming local broadcasts, cross-promote other shows, or just increase the stickiness of your website.
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Wolfgang Puck Cooking Series
For a series of shows with similar content and structure, a template-based solution such as this one can be quickly and easily implemented. Portions of the interactive menu are dynamically populated by a third party ad server and content management platform.
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ABC’s Extreme Makeover: Home Edition
This example shows how specific products in a show can be highlighted and made clickable to drive viewers to more detailed product information or a purchase page. The interactive elements can also be made to appear only when users opt-in to see them. The ABC bug at the bottom right animates and becomes clickable when an interactive element is available.
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The Condemned Movie Trailer
This project demonstrates the true power of Panache’s dynamically changeable advertising. The different interactive elements in this trailer were added in different stages leading up to the movie’s release. The Fandango element was literally added in minutes and did not require the hosting website (Break.com) to do a single thing.
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