Panache’s software is the backbone of a strong digital video advertising business. While infrastructure and operations aren’t sexy, they are essential to growing a profitable business. Our offerings in these four areas will help you grow revenues from premium content, and fulfill your sold campaigns on-time and on-budget, eliminating costly givebacks.
Panache’s Software
Panache’s software creates new inventory and revenue opportunities that let your sales team say yes to more advertisers, making every incremental impression more profitable.
Our platform capabilities include:
- Ad planning – create net new inventory, format mixes, and engaging ad experiences to maximize consumer engagement and revenue
- Innovative ad formats – develop a robust premium ad product portfolio using our pre-built ad catalog or rapid ad development toolkits for Flash- and HTML5-compatible ad formats and packages
- Workflow fulfillment – create accountability, manage asset approvals, preview live across players without trafficking, and generate error-free XML, cutting ad operations’ fulfillment costs to single digits
- Performance measurement – understand your business and prove effectiveness to brand advertisers with in-depth reporting and insights
The Panache Platform introduces new inventory and revenue opportunities that let your sales team say yes to more advertisers, without taxing your existing teams, making every incremental impression more profitable.
We’ve seamlessly integrated our software with your investments in video ad delivery, player or OVP platform, and rich media to simplify ad fulfillment. The result is faster delivery of more premium inventory at a lower cost, increasing your digital content ROI.
