Understand your digital video business on a whole new level with Panache performance measurement. Use our analytics and engagement reporting tools to gain a deeper view of consumer engagement. Report your success back to executives, sales teams, and advertisers.
Campaign IQ – Campaign Performance Reporting for Executives, Ad Sales, and Advertisers
Communicate your success to sales and management with rich engagement and campaign performance metrics.
- Give executives out-of-the-box, campaign-level roll-up and consumer engagement metrics in a clean PDF format.
- Share key engagement and performance metrics with ad sales and advertisers.
- Use the tools to classify and rename any low-level ad product metric to create more in-depth reports.
Ad IQ – Detailed Metrics for Ad Operations and Research
Use our core measurement tool to analyze granular data with cross-campaign queries against near-real time datasets.
- Boost ad performance and continually improve ad products
- Provide advertisers with ad engagement insight to support premium pricing
- Visualize the data in charts and customize calculated columns using fields in the dataset
- Query by ad experience or user-defined keys such as Campaign ID
The Panache Platform introduces new inventory and revenue opportunities that let your sales team say yes to more advertisers, without taxing your existing teams, making every incremental impression more profitable.
Data Feeds – In-Depth Analysis for Business Intelligence
Blend Panache’s rich engagement data into your business intelligence and data warehousing systems with custom data feeds. Conduct in-depth research and analysis for your own business, or provide more value to advertisers within your proprietary systems and templates.
