Planning & Formats

Ad planning and engaging formats accelerate topline revenue growth from premium content and bring extraordinary value to advertisers. New inventory and robust consumer experiences drive CPMs and sponsorship values as much as 4x higher while bring new, innovative and immersive experiences to consumers.

Innovative Ad Formats

Great formats open the door to bigger media buys from brand advertisers. Panache works closely with customers to develop and deploy new combinations of IAB-compliant units and new-to-market ad experiences. Our ad formats and packages range from basic pre-roll for awareness to sophisticated engagement and conversion drivers that incorporate gaming, social media integration, data feeds, and rich media takeovers.

VAST Certified

VPAID Certified

More importantly, these experiences can be delivered wherever audiences watch your content. Aggregate and monetize your views across desktop, streaming, mobile, and tablet devices with Flash- and HTML5-compatible format containers. Our campaigns run off a single, instantly-generated ad tag for an error-free, on-time launch across screens and audiences.

Pause Ad

All formats Include:

  • Interactive demos and collateral
  • Panache Branded Canvas ad container
  • Pre-flight approvals, preview, and live testing
  • Instant, error-free XML ad tag generation
  • Robust engagement reports
  • Panache Media Services support

Ad Product Toolkit

For the digital video industry to grow, innovation must be scalable. Panache developed the Ad Product Toolkit to bring ad formats to market faster, at a lower cost. Our customers benefit by delivering more campaigns and broader ad product portfolios within their budgets.

Lead Accelerator

Ad Planning

Sold out? Create new inventory with ad planning. Whether short-form, long-form, or live content, optimize loads and format mixes to maximize revenue potential, without sacrificing audience engagement with your content. Panache’s ad planning tools incorporate proprietary, rich media, and Panache formats to create a robust portfolio.

  • Build templates to synchronize and integrate video playback
  • Monetize live streams with ad insertion
  • Aggregate audiences to render ads across consumer connected devices