Ad fulfillment is the profit engine of your digital video business, cutting ad operations costs from 25%-40% of campaign revenues into the single digits. Scale your business by eliminating errors and automating time-consuming process steps.
Ad Flow™ for Workflow Fulfillment
Panache’s workflow fulfillment tool, Ad Flow, wraps around your ad serving and video player technologies to create a smooth flow of creative approvals, asset delivery, testing, and error-free trafficking for all stakeholders. Not only can you render ad formats independent of your ad servers and players, but your team can eliminate revenue-killing givebacks.
Benefits of Ad Flow:
- Build a portfolio
Make custom products standard with templates and integrated specs. Support native, rich media, 3rd party, and Panache ad formats on a single fulfillment platform. - Enforce accountability with all parties
Track all phases of ad fulfillment with an audit trail for teams and stakeholders via a centralized, web-based system. - Preview and test without trafficking
Test ad creative within the live video player environment (and across player iterations) without pushing ad tags.
- Eliminate XML generation errors
Enhance the accuracy of ad campaign XML with validated form inputs and video player preview, using a single ad tag, eliminating manual editing mistakes. - Automate XML generation across servers
Generate XML that meets multiple ad server requirements to distribute your player to more sources. - Minimize givebacks from missed trafficking deadlines
Move ads efficiently, using flexible input fields and options on-screen instead of dozens of redundant templates.
Panache and Ad Servers
Panache integrates with all major publisher and agency ad servers capable of trafficking XML, including Open Ad Stream®, DART, FreeWheel, LiveRail, AdTech, Atlas, Vindico or proprietary solutions. Working together, ad serving and ad fulfillment create a powerful revenue growth platform for your premium digital ad business.
- Supports video-centric business rules, such as share of voice or multi-advertiser ad pods.
- Provides out-of-the-box VAST and VPAID support to both your ad server and video player.
- Consolidates processes within a single, stable workflow tool for ad operations.
- Creates business continuity across multiple servers, or when migrating between servers.
- Supports modified ad experiences and rules for seasonal or time-shifted needs like holidays, peak new broadcast, or sweeps, and C3 and C7 windows with long-tail views.
