In a world of on-demand audiences, premium video content will be viewed everywhere. To keep the video content business vital, advertising must go with it.
Why Panache?
At Panache, our goal is to eliminate the technical obstacles to creating scaled, engaging, and innovative digital video advertising experiences. We help publishers, advertisers, and media agencies design and fulfill winning brand campaigns that engage and delight consumers, on any device where they choose to watch video content, whether live or on-demand.
More specifically, we provide digital video ad fulfillment software plus creative and professional services that help accelerate ad revenues through innovative ad formats, ad planning, workflow processes and campaign performance measurement.
Leading companies such as MTV Networks, Fox News, CBS, and Starcom MediaVest are using Panache to enhance their digital video advertising fulfillment and grow revenues.
Where does Panache fit into the digital video ecosystem?
The digital video landscape is evolving rapidly. Panache’s software and services enable innovative ad campaign ideas to move from sale to ad server and render an HD-quality experience. Ad fulfillment is our specialized role in a “stack” of technologies that work similarly to those in linear television delivery:
How does the industry scale?
With our rapidly-growing publisher footprint, Panache has established the standard on-ramp required by media buying agencies and brand advertisers to shift ad spend from TV to online video. We remove the friction between content providers, agencies, and advertisers to allow TV ad spend to migrate to digital. Our customers tap into a powerful, industry-wide delivery pipeline for direct and agency sales revenue.
To learn more, watch our video or try out the ad experiences in our Ad Catalog.
